Amy Edelman

The ParmFarm is about personal and professional growth. Sometimes one or the other. Sometimes both. Often these growth spurts are sought after and welcomed but just as often ‘growth’ comes as the result of a painful loss. It is a side affect of simply surviving — the loss of a job, a diagnosis of cancer, a divorce or, in Amy Edelman’s case, the sudden loss of someone you love.

Amy was just 42 and raising two young girls, when she came home to find her husband dead on the floor. (For the record, I’d gladly remain immature rather than ‘grow’ by enduring such pain.) Faced with only two options, to go on or not – both of which she considered – Amy decided to ‘put one foot in front of the other’. This is the story of how she landed on her feet.

The Interview – Amy Edelman

‘Give-a-Listen’ (13:50):

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There are actually two story lines here. One about a young publicist, stunned by the sudden loss of her husband, who taps her professional skills and personal connections to make a very public plea for a new mate. The other, the story of the now re-married entrepreneur and author who has set out to do for self-published writers what the Sundance Film Festival has done for independent filmmakers.

Amy Edelman says that in the Summer of 2001 she remembers thinking that she was ‘surprised at how well her life was going’ — and then she lost her husband. “I went out for about an hour and when I came home I found that he had died.” (3:00)

With two daughters, ages 4 and 7, Amy says she had no choice but to go on and eventually began dating, ‘speed’ dating and computer dating, but to no avail. So, despite being discouraged by those who thought she seemed ‘desperate’, she sent out an email to friends that changed her life. ‘Find me a mate and I’ll send you on a dream vacation’. A writer for the New York Post got wind of it, made a huge splash of the story and hundreds of responses poured in.

Cutting to the chase, Amy did NOT meet her new husband as a result of that little exercise, (they met through a mutual acquaintance) but she did get a book deal and her old life took on a new direction. Equally important for her were the many lessons learned. “I believe that all things happened for a reason and that you go through life in order to learn lessons” she says. (7:00) And, “there are some things in life that you just can’t control” (7:44). “Sometimes you just have to walk the path and those opportunities open up in front of you.” (9:09)

Click here to order the fictional account of Amy’s journey, “Manless in Montclair”.

Today, Amy is walking along a new path, no less daunting, with the launch of, a site that reviews and promotes the ‘cream of the crop’ of independent or ‘indie’ books. “Just like anything else, like movies or music, there’s good stuff and bad stuff and it’s nice when somebody else kind of helps you weed through all of that”, she says. (10:53)

No doubt the publishing industry is changing to the benefit, Edelman says, of both writers and readers. And, just as she created new opportunities in her personal life, Amy seems poised to create change professionally as well. “There’s always self-doubt at some point when you come up with an idea that’s ahead of its time, but with (Indie Reader) I haven’t really felt that. (11:35).

At Amy’s request, a ParmFarm donation has been made to the The American Red Cross.

All donations are made possible by Friends of the Farm.

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